Concepts
Opportunities
Queries where you could be cited but are not.
An opportunity is a tracked query where competitors are cited but you are not, or where no credible source is cited at all. Each one is a concrete, rankable gap you can close with content.
Working them
After a scan, open the review modal and pick opportunities one at a time or queue several at once. Picking one sends it to your article queue, where it becomes a generated article aimed at that gap.
A note on counts
Ranking is engine-aware: Perplexity returns more citations than ChatGPT or Gemini, so raw counts across engines are not directly comparable. We account for that in how opportunities are ranked.