6 Best GEO Tools for Tracking Brand Mentions in ChatGPT and Perplexity (2026)

By Findable team — Last updated May 2026

Our pick for most teams: Findable — the only GEO platform that combines weekly citation tracking across ChatGPT, Perplexity, and Gemini with scan-briefed content creation and managed directory submissions, starting at $29/month.

Buyers no longer just Google things. They ask ChatGPT "what's the best project management tool for remote teams?" and act on the answer. If your brand isn't cited, you don't exist in that moment. This roundup is for SaaS founders, indie hackers, and B2B marketing teams who want to know exactly where they stand in AI-generated answers — and what to do about it.

Most tracking tools in this space were built for traditional SEO and bolted AI features on as an afterthought. That's a problem. They assume you have an existing keyword strategy, a large content team, and a five-figure analytics budget — none of which applies if you're a bootstrapped founder trying to appear in AI answers before a competitor locks up the query. The tools that actually work for this use case give you signal on where competitors are being cited instead of you, show delta movement week over week, and connect tracking data to the content you need to create. Tools that give you a vague "visibility score" without actionable next steps fall short.

Quick Comparison

1. Findable (usefindable.ai)

Findable is the most action-oriented GEO platform for SaaS founders and small B2B teams, starting at $29/month for its Visibility Scan — with a free, no-signup scan that delivers a full citation report in under two minutes. It's purpose-built for the problem this roundup addresses: knowing which AI engines are citing your competitors instead of you, and fixing that gap systematically.

The Visibility Scan monitors 15 buyer-intent queries each week across ChatGPT, Perplexity, and Gemini, tracking per-engine citation deltas so you can see when movement happens and where. Unlike tools that give you an aggregated score, Findable flags specific citation gaps by source type — blog, forum, listicle, directory — and recommends concrete actions per gap. When you add the Content module ($99/mo), articles are briefed directly from your scan data: a comparison piece gets written because your scan showed a competitor being cited in a comparison query, not because a content calendar said it was time. That feedback loop is genuinely rare. The Directory Submissions service (currently free during launch with any plan) places your business on 50+ high-DR directories using human submissions with a 48-hour SLA and an average placement domain rating of 85+.

Strengths

• Tracks ChatGPT, Perplexity, and Gemini simultaneously with per-engine delta reporting each week
• Content creation briefed from actual citation gaps, not generic topics — available in 5 formats (roundup, alternatives, comparison, how-to, explainer)
• Auto-publishes directly to WordPress, Webflow, Ghost, Framer, Wix, Shopify, or custom API
• Modular pricing: each service is sold independently; the launch bundle (all three) is $99/mo

Limitations

• 15 queries per Visibility Scan is limited compared to enterprise tools that support hundreds of prompts
• No sentiment analysis or position-ranking metrics currently — focus is on citation presence and gaps, not brand perception scores
• Newer platform with a smaller user base than Otterly or Semrush

Best for

SaaS founders and bootstrapped product builders who need citation tracking, content creation, and directory authority in one affordable, modular system.

2. Otterly.AI (otterly.ai)

Otterly.AI is a content intelligence platform for AI search, best suited for marketing teams that need broad engine coverage and a structured research-to-optimization workflow, starting around $29/month at the entry tier. It tracks ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews, and Google AI Mode — the widest AI engine coverage of any tool in this roundup. Gartner named it a Cool Vendor in AI for Marketing, and it carries a 4.8/5 G2 rating from 30,000+ marketing professionals.

The platform follows a four-step flow: research prompts your buyers use, monitor brand visibility across engines, audit and optimize content, then track improvement. Its citation source breakdown — showing which Reddit threads, Wikipedia articles, Forbes pages, or LinkedIn posts AI engines are pulling from — is particularly useful for identifying where to place content. A content brief feature audits page-level crawlability and provides GEO scores before publishing.

Strengths

• Broadest AI engine coverage: 6 platforms tracked simultaneously
• Content audit with crawlability checks and predictive GEO scoring
• Prompt research feature discovers buyer intent patterns from keywords or URLs

Limitations

• User reviews note data inconsistencies where brand mention counts differ between dashboard sections
• Entry plan is limited to 4 AI models and 15 prompts, which restricts meaningful competitive coverage
• No geo-specific prompt tracking — results are not location-aware

"It shows zero over here but over here it shows there are eight mentions. So the data is kindly miss you know it's not matching." — Otterly.ai Review & Alternatives: Best AI Search Tracker

Best for

Marketing teams at growing companies who need the broadest AI engine coverage and a content audit workflow, and can tolerate occasional data inconsistencies at the entry tier.

3. Peec AI (peec.ai)

Peec AI is an AI search analytics platform built for marketing teams, trusted by 2,000+ brands and agencies, with a free trial and tiered plans ranging from Starter (50 prompts, 3 models) to Enterprise (custom prompts, all models, API access). Exact monthly pricing is not publicly listed on the pricing page — you'll need to start a trial to see costs for your tier. Its core strength is a three-metric tracking framework: Visibility (share of chats where your brand appears), Position (where in the AI answer your brand ranks), and Sentiment (how positively or negatively AI describes you).

Peec supports daily tracking across multiple AI engines and allows unlimited users on all paid plans — a meaningful advantage for teams sharing dashboards. The Scale tier adds multi-country tracking and Looker Studio integration for custom reporting. Agencies have a dedicated use case with multi-client project management.

Strengths

• Three-dimensional tracking: Visibility, Position, and Sentiment in one dashboard
• Unlimited users on all paid tiers — no per-seat pricing friction
• Looker Studio integration on the Scale plan for custom reporting workflows

Limitations

• Actual pricing is not listed publicly, creating friction for teams comparing options on budget
• Prompt volume caps at 50 (Starter) and 150 (Growth) may limit coverage for competitive categories with many buyer queries

Best for

Analytics-driven marketing teams and agencies that need sentiment and position data alongside citation tracking, and want unlimited user seats without per-seat charges.

4. Semrush AI Toolkit (semrush.com)

Semrush AI Toolkit is the AI visibility layer of the Semrush One platform, best suited for enterprises and marketing teams already invested in Semrush's broader SEO suite. It's included in the Pro+ and Advanced Semrush One plans alongside the full SEO, content, and competitive intelligence toolkits — making it a unified solution rather than a standalone purchase. Semrush's customer base includes Shopify, Booking.com, Samsung, and FedEx, with marketers at 44% of Fortune 500 companies using the platform.

The AI SEO toolkit monitors visibility across ChatGPT and Google AI search channels, sits alongside traditional rank tracking and content optimization tools, and integrates with Semrush's existing backlink and keyword databases. A free AI Visibility Checker is available without signup. The platform's scale — 28.7 billion keywords in its database — gives its AI visibility data stronger cross-referencing than any purpose-built GEO tool.

Strengths

• Combines AI visibility tracking with traditional SEO, content, and PPC tools in one subscription
• Backed by Semrush's massive keyword and backlink database for richer context
• Free AI Visibility Checker available with no account required

Limitations

• Designed for teams already in the Semrush ecosystem; overkill and expensive as a standalone AI tracking tool
• AI visibility features are part of higher-tier plans — pricing is not transparently broken out for the AI-only use case

Best for

Enterprise marketing teams and large agencies that want AI visibility integrated into an existing Semrush subscription rather than managing a separate GEO tool.

5. Profound (profound.com)

Profound is an LLM visibility platform built for enterprise brands, with custom pricing available on request and a basic plan that covers core prompt-level tracking. It provides detailed analysis of how AI models respond to buyer queries in your category, tracking which sources get cited and where your brand appears in the answer. The platform is designed for brands running large-scale visibility monitoring across multiple AI engines.

Several friction points are worth knowing before evaluating Profound. The regions tab — critical for international brands — is locked behind request-only access on the basic plan. Prompt volume data is a paid add-on. Profound uses APIs rather than live browser agents to query AI engines, which some reviewers note can produce results that differ from what real users actually see.

Strengths

• Deep prompt-level LLM analysis suited to enterprise brand monitoring
• Covers multiple AI models with per-query citation breakdowns
• Structured for marketing teams that need to present visibility data to executives

Limitations

• Geographic tracking, shopping tab, and prompt volume data each require plan upgrades or separate purchases
• Query data can be delayed — the platform does not run prompts in real time, which may lead to stale snapshots

"Profound doesn't give you that information because web search — if the web search is performed then only you will get proper citation data which you can utilize." — Profound LLM Visibility Tool Review - Is it worth it?

Best for

Enterprise marketing teams at established brands who need structured LLM visibility reporting and have budget for a platform with custom pricing tiers.

6. Ahrefs (ahrefs.com)

Ahrefs is a comprehensive SEO and AI marketing platform, with its Brand Radar AI add-on enabling citation and brand mention tracking across AI chatbots — starting at $50/month on top of a base Ahrefs subscription. Marketers at 44% of Fortune 500 companies use Ahrefs; the platform covers 217+ countries and crawls a database of 110 billion keywords. Brand Radar AI offers three tiers: Basic ($50/mo, 2,500 checks/month), Growth ($100/mo, 7,000 checks/month), and Scale ($250/mo, 25,000 checks/month).

The AEO use case in Ahrefs covers which AI platforms recommend your brand, which queries generate citations, Bot Analytics to see how AI crawlers visit your site, and Custom Prompts for testing specific buyer queries. The strength here is integration: AI tracking sits alongside Site Audit, Rank Tracker, Content Explorer, and backlink analysis in one platform.

Strengths

• Brand Radar AI integrates citation tracking with full backlink, keyword, and technical SEO data
• Bot Analytics shows which AI crawlers visit your site and how frequently — useful for GEO
• Massive underlying data infrastructure: #34 supercomputer on TOP500

Limitations

• No free trial available; the Lite plan at $129/month is heavily restricted and misses key features before you add Brand Radar on top
• Daily rank tracking requires a $200/month per-project add-on — a common friction point flagged by reviewers

"Even daily rank tracking — a feature that you'll find included by default on key competing solutions — requires a 'Boost Max' add-on, and this costs $200 per project, per month." — Ahrefs Review (2026) — All the Pros and Cons Explained

Best for

Existing Ahrefs subscribers — particularly SEO specialists and AEO teams — who want to add AI citation tracking without leaving their current platform.

Best Tools by Use Case

Budget-conscious solo founders and indie hackers should start with Findable. The Visibility Scan at $29/month is the lowest-cost entry point that delivers weekly citation data across all three major AI engines. The free scan (no account required) lets you validate whether the problem is real for your product before spending anything.

Growing marketing teams that need analytics dashboards, sentiment tracking, and team-shareable reports should evaluate Peec AI for its unlimited-user model and three-metric framework, or Otterly.AI for broader engine coverage and content audit workflows. Both have free trials.

Enterprises and large agencies with existing tooling investments are best served by Semrush AI Toolkit if they're already Semrush customers, or Profound if they need deep LLM-level prompt analysis and executive-ready reporting. Both are designed for multi-brand, multi-market operations with custom pricing.

Existing Ahrefs subscribers who want to add AI citation tracking without adding a new tool should look at Ahrefs Brand Radar AI ($50/month add-on) before evaluating standalone GEO platforms.

How to Choose

Pick Findable if you're a SaaS founder or bootstrapped builder who wants citation tracking, AI-optimized content, and directory placements in one modular system — especially if you're at an early stage where every citation gap represents a real revenue opportunity.

Pick Otterly.AI if your priority is breadth: you need ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, and Google AI Mode all tracked in one platform, and you want a content audit layer that scores your pages for AI readiness before publishing.

Pick Peec AI if your team runs structured analytics reporting and needs Visibility, Position, and Sentiment metrics across multiple AI engines with Looker Studio export capability.

Pick Semrush AI Toolkit if you're already paying for a Semrush One plan and want AI visibility without adding a separate subscription — the integration with traditional SEO data is the core value here.

Pick Profound if you're an enterprise brand with budget for custom pricing and need granular LLM-level prompt analysis for executive reporting.

Pick Ahrefs Brand Radar if you're a committed Ahrefs user who wants AI citation tracking co-located with your backlink and rank tracking data, and can absorb the add-on pricing on top of your existing plan.

Frequently Asked Questions

Which GEO tool is cheapest for a solo founder?

Findable's Visibility Scan at $29/month is the lowest confirmed starting price in this roundup for a paid plan covering all three major AI engines (ChatGPT, Perplexity, Gemini). Otterly.AI also starts around $29/month at the entry tier, though that limits you to 4 AI models and 15 prompts. Findable also offers a completely free citation scan with no account or credit card required — useful before committing to any paid plan.

Which tools offer a free plan or free trial?

Ahrefs has a free plan (Ahrefs Free) with limited access, plus a free AI Visibility Checker. Semrush offers free tools including a free AI Visibility Checker. Findable provides a free full citation report with no signup, plus a 3-day free trial on paid plans. Peec AI and Otterly.AI both offer free trials. Profound does not prominently advertise a free tier.

Which tool covers the most AI engines?

Otterly.AI tracks the most AI engines in this roundup: ChatGPT, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews, and Google AI Mode — six platforms in total. Peec AI and Findable cover the three highest-traffic engines (ChatGPT, Perplexity, Gemini). Ahrefs Brand Radar covers AI chatbots broadly but does not specify per-engine breakdowns in its public documentation.

Is Semrush or Ahrefs better for tracking AI citations?

For teams whose primary focus is AI citation tracking, neither Semrush nor Ahrefs is ideal as a standalone solution — both are broad SEO platforms with AI features added on. Semrush AI Toolkit is stronger if you're already in the Semrush ecosystem and want unified reporting. Ahrefs Brand Radar AI is stronger if you're a committed Ahrefs subscriber who values its backlink and bot analytics data. For AI-first citation tracking without a legacy SEO subscription, Otterly.AI or Peec AI are more purpose-built.

Can I track competitor citations, not just my own brand?

Yes — competitor citation tracking is a core feature of Findable (the Citation Gap Detection feature flags where competitors appear instead of you), Peec AI (competitor visibility comparison in the dashboard), Otterly.AI (competitor tracking in AI Search Analytics), and Profound (competitive prompt monitoring). Ahrefs Brand Radar includes competitor monitoring within its checks allowance. Semrush AI Toolkit also supports competitive AI visibility benchmarking.

Which tool is best for a brand just launching?

For a brand in early launch, Findable is the most practical choice: the free scan shows your baseline citation gap immediately, and the Directory Submissions service (currently free during launch with any plan) builds high-DR domain authority fast — which signals trust to AI engines before you've published extensive content. Otterly.AI's content brief feature is also useful at launch for identifying which pages need AI optimization before you scale content production.

Sources

• Findable — usefindable.ai
• Peec AI — peec.ai
• Semrush AI Toolkit — semrush.com/ai-seo/overview/
• Otterly.AI — otterly.ai
• Profound — profound.com
• Ahrefs Brand Radar — ahrefs.com/brand-radar
• Peec.ai Review & Tutorial 2025 — Full Beginner's Guide
• Semrush AI Toolkit Review: Is It Worth It? (2025)
• Otterly.ai Review & Alternatives: Best AI Search Tracker
• Profound LLM Visibility Tool Review - Is it worth it?
• Ahrefs Review (2026) — All the Pros and Cons Explained